# Matterplay

> Matterplay designs, builds and markets: websites that bring enquiries, web apps, automation, brand and social media, video. A small senior studio in Croatia, formerly StudioLab.

Matterplay (formerly StudioLab) is a small senior studio led by Igor Brajković, based in Croatia and working with clients across Europe. Website: https://matterplay.co. Contact: play@matterplay.co.

## Services

### Websites
Sites built to bring enquiries, bookings and sales. Clear in seconds, fast on a phone, and improved after launch by testing what works.
- Company, clinic and product sites
- Landing pages matched to each campaign or ad
- Redesigns that start from what visitors do now, not from taste
- Headlines, offers and forms tested against each other after launch
- Readable by search engines and by AI assistants

### Web apps
Client portals, internal tools and dashboards, shaped around how your team already works. Mobile included.
- Client portals where customers check status and documents themselves
- Internal tools that replace shared spreadsheets
- Dashboards that pull numbers from the systems you already use
- Mobile apps for teams in the field

### Automation
AI agents and integrations that answer enquiries, read documents and move data between the tools you already use.
- Agents that answer and route incoming enquiries
- Invoices, delivery notes and forms read straight into your ERP or CRM
- Quotes generated from your own rules
- A person approves anything that matters

### Brand and marketing
A name and a look people remember, then the steady work of being seen: social media, campaigns and content, month after month.
- Brand identity: name, logo, voice and simple rules for using them
- Social media run for you: plan, content, publishing and replies
- Paid campaigns, each with a landing page built for it
- Content and email that bring past customers back

### Video and visuals
Product films, explainers, 3D and motion for a launch, a campaign or the site itself.
- Product films and explainers
- 3D renders and motion graphics
- Visuals for launches and social channels
- Hero pieces for websites, like the one at the top of this page

## How a project runs

1. Discover: We map the process and find where time and money go.
2. Design: You see the plan and the screens before anything is built.
3. Build: A working first version in weeks, tested with your team.
4. Launch: We go live, measure and keep improving.

Nothing goes live until the client has seen it run.

## Ways to start

- [Project finder](https://matterplay.co/#start): three questions that produce a short brief to send.
- [Time calculator](https://matterplay.co/#start): estimates hours and cost of manual work from the visitor's own numbers.
- [Free site review](https://matterplay.co/#start): three changes we would test first on an existing website.
- Email: play@matterplay.co

## Questions and answers

### What does Matterplay do?
We design and build websites, web apps and automation, and we do the marketing around them: brand identity, social media, campaigns, video and visuals. One small team does all of it, so the site, the system behind it and the marketing in front of it fit together.

### Who do you work with?
Small and mid-size companies that sell to other businesses or serve local customers: practices and clinics, logistics and delivery companies, hotels and charter, manufacturers, professional services. We are based in Croatia and work with clients across Europe, in English and Croatian.

### What makes a website useful, not only good-looking?
A useful site is built around one job: an enquiry, a booking or a sale. A visitor should understand what you offer within seconds, see proof, and reach the next step without searching for it. After launch we measure what visitors do and test changes to headlines, offers and forms, so the site keeps getting better at that job.

### How does a project start?
Answer three questions in the project finder or send an email. Igor replies in person, we have a short call, and you get a written plan and estimate. You see the plan and the screens before anything is built.

### How long does it take?
It depends on the size of the work. We build in short stages, so you see a working first version in weeks and nothing goes live until you have seen it run.

### What does it cost?
Every project gets a written estimate before work starts, based on what you need. The free site review and the first call cost nothing.

### Is Matterplay the same company as StudioLab?
Yes. StudioLab was renamed Matterplay in 2026. The people, the work and the way of working are the same.